5 Content Marketing Ideas For The Love Month

Although popularly known as the love month, February abounds with other holidays and events from which you can gather inspiration for content marketing.

Providing useful content on your eCommerce site is an effective way of gaining customer interest, and eventually boosting your sales.

How you lay out your content is absolutely up to you; you can never go wrong with videos and blogs, though.

Here below are five content marketing ideas which you can work on, depending on the product line that you wish to push in this month of hearts.

Idea #1 Valentine’s Day

Valentine’s Day is all about giving gifts, flowers, chocolates and cards, among many other things, to people that matter to you.

It’s like Christmas all over again as shoppers flock to online stores, and retailers happily accommodate them.

This is the perfect time to promote your product with a how-to article or video tutorial.

A how-to content is very powerful because people in general love information that is not only useful, but also easily digestible.

Be sure to tie it in with your business by adding in the key features of your product, as well as high-resolution images.

Idea #2 Winter-to-Spring Transition

Here’s something for those of you who are in the apparel and footwear industry.

With the winter season culminating soon, you will want to start promoting those items that will rev up your spring sales.

What better way to achieve that than by publishing something that is focused on spring cleaning, to encourage customers to get rid of their heavy winter clothing and make room for lighter numbers.

We suggest that you come up with a video or slideshow of refreshing spring outfits and footwear that are available in your store.

That’s a subtle but effective way of promoting your goods.

Idea #3 Industry of Things World USA

You wouldn’t want to miss out on a chance to create valuable content regarding this very important event, as it looks into the future of the Internet of Things (Iot).

The top IoT influencers participating in the Industry of Things World USA are going to explain how cloud, robotics, automation and other technologies are going to affect your business.

Think of this two-day event as a saga with several chapters, which you can present in instalments to visitors to your site.

You can blog about each speaker’s speech, and even make a commentary video on it if you want to.

What matters is your ability to get everyone involved in the issues that were tackled in the event.

Idea #4 London Fashion Week

Now, who doesn’t want to know what the fashion trends for 2017 are?

If you are selling designer clothes, find inspiration from the upcoming London Fashion Week.

You can make a video that shows snippets of the runway show, or come up with a photo-driven blog post featuring new designer creations-along with the clothes that you sell, of course.

If you can get someone to model your clothes, all the better as this shows your website’s relevance.

Idea #5 Pancake Day

Pancake is a relatable topic for everyone, so might as well base your content on National Pancake Day.

A blog post on the origin of Pancake Day, or a fun how-to article that shows the steps to flipping a pancake flawlessly, can increase your website traffic as people love this stuff.

For those of you who are selling kitchen appliances, a video tutorial that demonstrates how to make a delicious pancake recipe is a good way to showcase your wares.

There you have it. Five content marketing ideas which you could use in your business.

However, it’s worth noting that the success of your content marketing highly depends on how well you know your target market.

Source by Mary Antonette Pua

3 Tips for Being a Leader on the Volleyball Court

Leadership is something all teams need for success, but it's not always something easily defined or developed. We can not say do this and do that and you'll be a great leader for your volleyball team. Here are a few tips to help you move in that direction, though.

Tip # 1: Be a model player

A leader need not be the best player on a team, but they do need to represent its ideals. This is mainly about attitude and effort. Leaders turn up on time and follow team rules – written and unwritten. They work at least as hard as everyone else. They do not complain or whine, but instead get on with what needs to be done. Leaders do not make excuses. They also respect the coach (es) and everyone else associated with the team. I could go on, but I think you probably get the idea.

All of this may sound like stuff that is not part of on-court leadership, but that could not be further from the truth. It is the foundation of being the person the other players look to when it's competition time. A leader does not just turn up for match day and have everyone follow them. They earn that right by what they do in training, at meetings, during strength & conditioning work – basically in every facet of being part of the team.

Tip # 2: Communicate

It does not take a loud voice and a constant stream of chatter to be a good leader, but it does take the ability to communicate with teammates. Talking is the most obvious example of this, and all leaders do need to be able to speak at the right time and in the right manner for the circumstances. Communication can just as importantly come from a look, a pat on the back, or a gesture, though. It's about being connected with teammates and making sure everyone is on the same page.

Tip # 3: Put the team first

You can not be a good team leader and a prima donna at the same time. A strong leader is focused on the team's objectives, not on their own. Even if they are the best player, a leader nevertheless keeps the focus on the team, not on their own performance. They do not let their own success or failure individually impact how they interact with their teammates, knowing it's the team's success which is what's important at the end of the day. This is perhaps the hardest part of on-court leadership as we all tend to get caught up in how we are playing, especially if we're struggling. A good captain puts that aside for the sake of the team.

Think of the word respect and how someone earns it. That will take you a long way toward understanding what you need to do to be a good on-court leader for your volleyball team. Leadership starts with respect. Everything else builds from there.

Source by John H Forman

Published in Tips by sima alaka.

How To Sell Christian Songs

If you’ve written a faith based song and want to make money from it, here’s how to sell Christian songs!

The income stream from Christian songs includes radio airplay on Christian stations, CD sales through Christian book stores; CD sales through secular stores such as Walmart; CD sales at live events, downloads direct from your own ministry website; and sales through Amazon.com, iTunes and other sites.

It can also include income from your song’s use in Christian movies, cable television and network television; use in product commercials, music book publication, royalties from churches using your song in plays or worship, foreign uses for all of the above… the list continues and it’s long. If your song garners radio airplay you’ll receive royalties from SESAC, BMI or ASCAP.

To get the stream flowing you must decide if you want a music publisher to handle your song and exploit the copyright or if you prefer to keep a higher percentage by self-publishing.

Next, you’ll need to have either a demonstration recording (a.k.a. “a demo”) made for pitching your songs to Christian music publishers, producers and record companies, a master recording made or have a limited release CD made containing your song(s) for your self-publishing efforts.

A master single or a limited release CD can also double as a demo but it’s more expensive. This step will cost money but if your song is good enough to sell, it’s a necessary investment you will recoup later.

Most songwriters write both lyrics and music. If you only have lyrics written so far you’ll need to have a melody and chords created for your lyric because music industry professionals don’t read lyrics, they listen to demos. Most demo services will write music for a fee under a “work for hire” agreement that lets you keep all rights.

Note that you can’t sell a song outright for cash to anyone, anywhere, that’s not legal due to laws passed years ago. Songwriters were being taken advantage of many years ago by song publishers who would pay starving songwriters a few dollars for a song then make millions, so Congress intervened. The cash flow comes from mechanical and airplay royalties. If you self-publish you’ll get cash from downloads, sales of your CDs, and other sources listed above.

These days you can assign your publishing rights but you can’t sell the entire copyright or your songwriting share of the rights.

That covers the basics of How To Sell Your Christian Songs. Whether you use the royalties and cash proceeds to support yourself, fuel your ministry or donate it to a good cause is something you need to consider and pray about.

Source by Bill E Watson

Youth Empowerment: 5 Tips to an Empowered Youth

Do you wonder if youth empowerment can be effective? By following these 5 tips you will find that it is very effective and you can create amazing relationships with youth. You will learn that youth are incredible and are capable of accomplishing anything they want to. Youth empowerment can be challenging, but the rewards are completely worth it. Here are the tips:


Communication is key when it comes to empowering youth. If you do not have the best communication skills you will find it difficult to get along with teens. They can be difficult to communicate with and it may be necessary for you to learn to simply ask questions and just listen to them; rather than you telling them what they need to do. Youth do not like being told what to do; and proper communication skills can really teach them to come up with the solutions to their own problems.

2: Be open-minded

I'm sure most of us can relate to having parents that did not agree with the music we chose to listen to; or the friends we chose to hang out with. How did that make you feel? By being open-minded and receptive to new ideas we are more likely to be in touch with the youth in our life and they will be more likely to come to us with issues they might be having. Although it may be difficult to keep that open mind sometimes; remember, the world is always changing, and if we want a say in the future, we must remain open.

3: Be strong

Youth empowerment; as mentioned earlier can be extremely challenging. You will discover roadblocks, you will come across arguments and disagreements and you may not be able to get through to the youth you are working with. Above all, you must remain strong. The youth will be looking up to you; and to appear weak will only push them farther away from you. Being a role model requires inner strength; so be sure to have it. You want to be clear on your boundaries from the very beginning; and enforce those boundaries.

4: Be active

Although it may seem that youth only want to watch TV and play video games; it is important to get them active in something. Some teens may not want to get involved in sports but there are certainly activities out there that can engage them. Join them for walks in the park, play a game of Frisbee, or even play a Wii game that requires movement. Simply getting youth off the couch and moving will serve to empower them and get their creative juices flowing. Creative juice equals empowered youth.

5: Have a sense of humor

Above all, laugh. Laughter really is the best medicine and is also the fastest way to create a bond with another person. Be able to laugh at yourself and create an environment that encourages fun. Not only will this make it more fun for you; but the youth you're working with will be encouraged to open up even more.

Working with youth can be a challenging undertaking; however, when you see youth empowerment in fruition, it is most rewarding!

Learn more To, the join my <br> free mailing list and a Receive a Free Guide to Creating a Behavioral Contract with Your Teen. You can learn more at our website.

Source by Cindy Van Arnam

Published in Tips by sima alaka.

Motocross Tips – How to Shift Gears For Maximum Speed

I have noticed that a lot of beginning motocross riders often get pretty confused about how to shift gears properly. Everyone seems to have a different opinion and it can be quite difficult to find instructional materials that actually cover this important aspect of motocross technique.

There are two ways that I personally like to shift up gears on a motocross bike and I'm going to attempt to explain them in this short article.

For the first way you do not have to use the clutch. Basically all you need to do is back off the throttle, shift up and then get straight back on the throttle as quick as you can. It's OK to not use the clutch in this situation as the drive is momentarily disengaged.

This way is fine but since you have to back off the throttle, you will lose a bit of momentum and you can not afford to do that in a race.

There is a much more effective way of upshifting that will actually allow you to go much faster and you will not lose any speed.

All you need to do to is get the throttle pinned wide open, pull in the clutch just a tiny bit so that the engine is just about disengaged, shift up then let out the clutch. Do this as quickly as you can and make it one fluid motion. This will allow you to keep the revs high so that when you let the clutch out, the power is there right away. You will not have to wait for the power to dial in again as in the previous method.

Now, a lot of people think you have to use the clutch when downshifting but that is not the case at all. When you shift down, there is not anywhere near as much of a strain on the engine so it's not really necessary. In fact, by not using the clutch you are able to use the engines natural resistance to help you slow down (this is called engine braking). Ideally, the only time you should be shifting down is when you are on the brakes. Being on the brakes means that there is even less strain placed on the engine and the combined effect will allow you to slow down a lot more efficiently.

I hope this will help to clear up any confusion you might have about shifting properly on a motocross bike.

Source by Ross Cornell

Published in Tips by sima alaka.

Amazon Kindle KDP Vs Lulu Books: Which Is the Better Option?

OK, you’ve finally written your eBook! Great, now what do you do with it? As an author who focuses on the web, instead of print, you have many options. Many independent writers today are using Amazon and Lulu to publish print on books (PDF versions) or do their own DIY publishing. So, which approach should you take? It doesn’t matter, they both are good choices.

If you are just getting started, it’s best that you list your eBook for sale on both Lulu.com and the Amazon Kindle Store. The primary reason for this is that by placing your eBooks on multiple sites you can target a wider audience and maximize your earnings. But the questions still beg, which one should I use? Is it better to market my books more on Amazon than with Lulu? Which site can I make more money? Don’t stop reading; the answer is just a few paragraphs away.

Lulu Books

It’s not difficult at all to list your eBooks on Amazon or Lulu; the process is about the same for both. The biggest difference is that Lulu.com requires you to create an account before you can log in, but don’t worry, it’s free. Once you are done, you can begin a new project. Pick from the two project options presented; you want to select the eBook option. Next you want to describe the e-book and provide a summary; this is what buyers see so make sure it is informative and captivating. After you have done that, you’ll want to upload your formatted eBook and an eye-catching cover. The last thing you need to do is set a selling price and review your listing to make sure you are good with everything.

Amazon Kindle KDP

To sell your eBook on Amazon, go to kdp.amazon.com. Follow the steps on the site to create your account, which is also free. Scroll to the bottom of the page and click on the link titled “Self-Publish with Us.” Select ‘Amazon Kindle’ on the next page; this will take you to Amazon’s digital book platform. In order for people to read your eBooks on any of the Kindle devices, you have to format your book to digital text, there are a number of tools available to accomplish this task. Once you upload a properly formatted file, it will be converted automatically into an eBook to be downloaded to an eReader. If there are no issues, all you have to do next is provide a description and set a price for your book.


The fact that it is so easy to list your book on Amazon’s Kindle KDP or Lulu books, you can go with whichever one you want first. My recommendation is Lulu for your print on demand books and Amazon for your eBooks. Either way, the whole process should take no more than an hour to complete. In fact, spend a day and do one right after the other. You can upload as many books as you want if time permits; this will allow you to have multiple books on the two different sites.

As it pertains to marketing, you don’t have to worry. Amazon and Lulu’s brand are well-known, and their marketing dominates their respective industries. But you should still spend time marketing your eBooks as well. For example, you can do so with a catchy sales page, links to your eBook pages, message boards and more. Promote on both Amazon and Lulu, but focus your efforts more on Lulu. Lulu lets you keep a greater percentage of the profits compared to Amazon.

As previously stated; the Kindle is one of the top eBook readers on the market. Even though it is widely used, not everyone owns a Kindle. Thus, your market will only target this section of buyers; this doesn’t mean you don’t need to promote your Amazon Kindle Book, you do. But you don’t want to leave your PDF e-book on Lulu.com without any sales either. Since many people can download eBooks to their tablets and smartphones, you stand to earn more money publishing your eBook on Lulu.

Simply speaking, if you wish to sell an e-book, then make sure you maximize your profits by employing different selling options. Lulu and Amazon are two examples, but there are other sites that allow you to do the same. Don’t dismiss other means of marketing your eBooks. Building a landing page and using social media are just as helpful, but Lulu and Amazon are two well-known and preferred self-publishing programs.

Source by Maurice Colbert

The Four S’s of Great Writing

Great writing, without exception, has four essential elements — subject, significance, structure, and style.

William Faulkner said this about learning to write: “Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write.” So that’s what we’re going to do in the next few minutes – we are going to read parts of a very successful piece of writing and pick the writing apart just a bit. We’re going to note aspects of these 4 S’s of great writing in it, and hopefully, as Faulkner says, absorb it so that we can use some of these techniques in our own writing.

The first is subject. Subject is, quite simply, what the piece is about. It’s the topic. Some authors tell us their topic in the title; War and Peace is a good example. How to Win Friends and Influence People tells us in the title that the book is about how to win friends and influence people. Moby Dick is about a whale. Seabiscuit is about a horse.

The subject is the first thing a writer must consider when sitting down to write: What is this going to be about? And it is often the first thing a reader considers when deciding what to read. The reason subject is one of the four essential elements of great writing is that the subject is what gives the piece its purpose for existing.

The second S is significance. Significance addresses the question, “What does this book or article or poem mean to me?” In today’s society, where we’re bombarded with information, we are forced to filter out the things that are insignificant to us. Think about your emails. Do you scroll through, quickly deleting without even reading most of them? Why? Because those particular ones aren’t significant to you. And you don’t have time to read things that aren’t important. If you think about it, when you’re standing in front of the new arrivals table at Barnes and Noble, you are drawn to books that have some kernel of significance for you. And writers have to pick topics significant to a large audience if they hope to sell books. During a trip to Books-A-Million last fall, I noticed that the hardcover bestseller list had 4-5 books about politics. Why? Because we were in the heat of a presidential election. The paperback bestseller list was dominated by the Fifty Shades of Gray trilogy and several knockoffs, none of them very well-written books, in my opinion, but that just goes to show how important subject and significance are to book sales.

The third S is structure. That’s the way the piece is built, the way it’s put together. For example, Elizabeth Gilbert’s bestselling memoir Eat, Pray, Love (which has sold about 8 million copies) is divided into three sections — they’re called Eat and Pray and Love – and each section corresponds to a particular country in her journey – Italy for Eat, India for Pray, and Indonesia for Love. And each of those sections is divided into thirty-six small chapters. It’s a carefully structured book, and structure so important to the author that she even went to the trouble of pointing it out in her introduction. Other examples of ways to structure a work would be reverse chronology, where the plot is revealed in reverse order. The film Eternal Sunshine of the Spotless Mind, starring Jim Carrey and Kate Winslett, is done this way. A journey or a quest is another classic structure. Familiar examples of a quest would be The Wizard of Oz and Lord of the Rings. There are a hundred different ways to structure what you write, but make no mistake: great writing IS meticulously structured.

The fourth and final S is style. And style encompasses several aspects of writing. One is the author’s tone – does he or she sound happy, angry, hopeful, frustrated or sad? Is the piece serious or funny? Does the writer use elevated language, or is it more direct and plain-spoken? Are the sentences long, short, do they vary in length? Does the author employ stylistic elements such as simile, metaphor, and hyperbole? The writer’s attitude toward the subject is also a stylistic issue. Now, writers have to use their unique voice, but style is often heavily dependent upon the subject.

Good readers make good writers. And that means they read analytically, picking out the four S’s that comprise good writing – subject, significance, structure, and style – and they pay attention to these elements in their own writing. Next time you pick up something to read, think about those four elements. See if the writer paid attention to them, and see if they contribute to the work’s success. And then experiment in your own writing with how to put the 4 S’s to the best possible use.

Source by Grace G Adams

A Brief History of Public Speaking

Public Speaking is one of the oldest forms of communication known to mankind. The concept of speaking publicly is extremely important. The first manual for public speaking was written around 4500 B.C. by the people of ancient Egypt. Public speaking was the first known mass communication process. Throughout history civilizations would rely on powerful, as well as, eloquent speakers to inform, pass laws and uplift audiences.

Ancient nations such as India, Africa and China used public speaking. Aztecs and Central and Southern American cultures used systems for speaking to massive groups. They would set up “relays” where the “relayers” would repeat what was being said.

In the Greece and Rome public speaking became principal and more intergraded in the prospective cultures. The Greeks and Romans used it as a way of education. Talking to large amounts in a group was very common place. Aristotle and Plato used to teach there philosophies, math and history in front of the eager listeners.

Imagine being able to theorize on deep and meaningful things and not be able to explain or talk about those things due to fear or some other reason. The question I would ask myself is this, what would be the point of actually thinking about a subject, coming to conclusions and not being able to effectively tell anyone about it?

History provides prime examples of problem solving techniques that work for humankind. Public speaking is no different; the ancient peoples valued it, taught it and practiced it. You and I should learn from their example. Practical reasons might encourage you to become a better public speaker. Work promotions sometimes hinge on public speaking and the courage it takes to speak publicly.

Driving to an appointment the other morning I sat in my car at a stop light and notice a bumper stick. “Speak Even if Your Knees Knock” is what that sticker said. I thought, “Wow!” I never thought of it that way. Perhaps that is a perfect way of putting it. People throughout history did it and you can too!

Source by Fran Murray

Tower Defense Games – 7 Tips to Help You Win Tower Defense Games!

I assume that you like playing tower defense games, just like me. Have you ever been in this situation: you began playing some time ago, you start the current wave to see all your towers fire away, yet a few of the enemies still make it to your base, with only a little life spared, but just enough to make all your previous efforts useless? Oho, especially if your base did not have enough hit points left and you have to start all over again, I know how that feels!

Well, bellow I'll write some tips to help you manage the situation and win more tower defense games. There are differences from game to game, but the advise you will receive is intended to be general.

  1. Put the towers with short range (usually the ones you afford at the beginning or some powerful, but short-ranged, ones) as close as possible to the turning points in the maze. This way they will keep firing for a longer time.
  2. Put the long-ranged towers towards the middle of the map. Consider that most of the times their range will increase when upgrading them! This way you will cover much more of the path the enemy walks on.
  3. Use towers with slowing effects! It's best to put them before groups of towers which will inflict massive damage.
  4. If you know that you'll deal with self healing enemies do not scatter your towers to much. You do not want them to have time to regain their health.
  5. If there are poison towers, they belong to the beginning of the maze, and at precalculated intervals (to poison the enemy again when the effect wears off).
  6. Upgrades: you have to figure it out while playing which towers are really worth upgrading. Ie upgrading a slow tower might be more beneficial for your defense (and cheaper) than upgrading the whole group of towers behind it. Anyway, on small maps and towards the end of the game, you will be forced to go for quality over quantity (especially if the enemy has armor!).
  7. In some tower defense games, some enemies are more susceptible to damage from certain towers. Find out which, if the case, and use it against them!

Source by Bogdan Deaky

Published in Tips by sima alaka.

Goal-Setting for Copywriters – SMART Goals

Most copywriters would not want to meet me at a party.

Here are just a few of the questions I’d hit you with:

What medium do you specialize in? Direct mail, brochures, websites, infomercials? Which fields? Do you bill hourly, by the job, or a percentage of direct response sales? Do you license your copy or sell it as work-for-hire? Do you seek out clients or do they come to you? Do you want to make a living from copywriting or just supplement your income? How much do you want to earn? By when? Are you making progress? How do you know? Is what you want to accomplish even possible?

Why am I grilling you with all these questions? Let me explain with an example.

Let’s say your goal is to get a new client. Okay, then walk into any restaurant and offer to rewrite all of their advertising copy for $1. On a bad day you might have to try half a dozen restaurants before someone says yes.

Goal achieved, right? Technically, yes. But that’s not really what you meant by getting a new client, is it?

Before you can ever hope to accomplish your copywriting goals, you must know in detail what those goals are in the first place.

S.M.A.R.T. Goals for Copywriters

The S.M.A.R.T. goal-setting technique is popular because of its simplicity and power. Clarify your goals according to the following criteria:






Let’s give it a try with the goal of “getting a new client.”

Specific: What kind of client? What type of business? What size business–corporation or Mom-and-Pop? What kind of work? How much work? At what rate?

Measurable: How will you track your progress? Number of leads you call? Number of proposals you submit?

Achievable: How big is this challenge for you? Have you ever done anything like it before? Has anyone else? Yes, there’s always someone who’s first, and you may be that person, but make sure you know that’s the kind of goal you’re setting before you get started.

Results-oriented: What results do you want? A one-time job or an ongoing relationship? Do you want a glowing testimonial from this new client? Referrals?

Time-bound: By what date do you want to sign the contract? By what date do you want to finish the job? By what date do you want to be paid?

Vague goal: Get a new client.

SMART Goal: Call at least 10 dentists every morning to schedule free consultations to review their advertising copy. Submit at least 5 proposals each week. Sign a contract with at least 1 new client and receive 50% of my estimate as a downpayment by 1 month from today.

It’s important to note that with any goal, the details will change as you progress. Goal setting is not about stubbornness. It’s about clarity. The more clarity you have from the very start, the more you can invite new opportunities into the process. Those opportunities can be measured against the original plan and explored (or not) as a conscious choice. And greater choice leads to a feeling of empowerment.

Copywriters who learn to use the SMART goal-setting strategy will get more clients and write better quality copy faster than their competition.

Copyright 2006 Curtis G. Schmitt

Source by Curtis G. Schmitt