Category Archives: Writing and Speaking

Features vs. Benefits vs. End Results

If you’ve been in the copywriting realm for very long at all, you’ve heard the phrase “features vs. benefits.” It’s a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there’s also another aspect to this equation. What happens after customers buy your product or service? Once they’ve used… Read More »

Top 10 New Year's Resolutions for 2017

Resolution: the act or process of resolving: as a: the act of analyzing a complex notion into simpler ones, b: the act of answering: solving, and c: the act of determining. The new year is upon us – resolutions of every shape and size seem to come out of the woodwork: dieting, exercising more, eating… Read More »

Suicide is Far More Dangerous Than You Think

Suicide carries with it a profound series of serious consequences, which often changes the lives of everyone around that person. We all know those drastic effects. What is often overlooked or chalked up to being a sad occurrence, are the pre-suicidal circumstances, which actually increase suicide rates, and probability of, that disaster. Suicide prevention is… Read More »

5 Content Marketing Ideas For The Love Month

Although popularly known as the love month, February abounds with other holidays and events from which you can gather inspiration for content marketing. Providing useful content on your eCommerce site is an effective way of gaining customer interest, and eventually boosting your sales. How you lay out your content is absolutely up to you; you… Read More »

How To Sell Christian Songs

If you’ve written a faith based song and want to make money from it, here’s how to sell Christian songs! The income stream from Christian songs includes radio airplay on Christian stations, CD sales through Christian book stores; CD sales through secular stores such as Walmart; CD sales at live events, downloads direct from your… Read More »