Month: December 2016

Publishing Scams: Six Red Flags That Scream "Rip Off"

It’s heartbreaking. You go to a local fair and there at the author’s table is a row of smiling hopefuls, eager to sell their books. A few are beautiful books, either self-published or produced by traditional publishers. But so many are poorly written, poorly produced, with amateurish covers and cheap bindings. The author’s smiles are wearing thin as they realize that the world isn’t flocking to buy their books, and they’re just beginning to wonder if there’s something wrong with this picture.

Score another for the vanity presses. The poor authors, with no knowledge of the business end of publishing, have been snookered out of hundreds or even thousands of dollars and now have cases of unmarketable books serving as very expensive doorstops.

In these days of POD (publish-on-demand) technology, the vanity presses may promise to ship the books when they are ordered, which at least relieves the author of having to warehouse the books. But the vanities still charge large amounts of money and the author is still left with an empty bank account and shattered dreams.

Or worse. Some scammers take money from hopeful authors and deliver nothing at all.

The good news is that with a little knowledge, it isn’t too hard to spot a scam. Here are some obvious red flags to look for:

Red Flag #1: “We’ll publish your book for ONLY $595!”

Remember this one rule above all: legitimate publishers pay YOU for the rights to publish your book. You should never have to pay anyone to publish your work unless you choose to self-publish.

To get a book published, you have to write the very best book you can. You must study the market, and use a current market guide to select the most appropriate publisher. You submit your manuscript using a standard manuscript format, which is described in most good books on writing and publishing. While you wait for a reply, you go to work on your next project. If a publisher is interested, an editor will contact you and make an offer. The publisher will pay you an advance against royalties, and once the advance is earned back, you will earn royalties on further sales. You or your agent may also sell other subsidiary rights, such as foreign translation rights or movie rights. Chances are high, however, that your manuscript will be rejected. If that happens you select the next publisher on your list and send the manuscript there, then go back to work on your next project.

If you want to self-publish, the best way to go about it is to create your own small publishing company. You give your company a name, you choose a good printing service, you buy the ISBN number and file for copyright. If you pay for “publishing,” but the book bears the imprint of another publisher, that company is a vanity publisher. A good printing service will encourage you to use your own imprint. You have a much better chance of getting a distributor to carry your books if you use your own imprint. Most distributors steer clear of vanity publishers.

If you want only a few copies, such as a memoir meant only for family, look for a good book binding service.

Red Flag #2: “Authors wanted by major publisher!”

No legitimate publisher ever has to advertise for authors. All major publishers have gigantic slush piles stacked high with far more manuscripts than they will ever be able to use, most of which are of poor quality. If you see an ad in the back of a magazine that offers to “publish” your book, or suggests that they “need” authors, chances are high that it is a vanity press.

Red Flag #3: “We know the secret for instant success!”

There is no “instant success” in the publishing world. Most famous authors worked hard for years to become an “overnight success.” Sometimes a lucky break will propel a new author to the top of the bestseller list, but remember, their story is just one out of millions. Most authors never get that kind of fame. If the opening page of the site talks about how your book could be a best-seller, be cautious. Real publishers don’t make those kinds of promises, because they know the reality of the publishing business.

Red Flag #4: “Traditional publishing is dead/a rip-off/not worth your time.”

A publishing company that disparages traditional publishing is almost certainly either a vanity publisher or an outright scam. What they are disparaging are long-established honest businesses that carefully select the manuscripts that are most likely to sell and pay the authors for the rights to publish these works.

Red Flag #5: “We’ll list your books on!”

Getting your book listed on is as easy as going online and filling out a form. Anyone can do it. And a listing on Amazon isn’t a guaranteed path to success. Even in this day and age of online commerce, something less than 10% of all books sold are sold online. The vast majority of books are sold through bricks-and-mortar bookstores. While you may possibly be able to talk your local bookstores into carrying your self-published book, the only way to get it into bookstores across the nation is by getting a distributor to carry it. That can be expensive (which is one reason that the vanities don’t bother with distribution), and distributors won’t touch vanity books (which is the other reason). Distributors and bookstores also don’t like POD (publish on demand) books, because they can’t be returned if they don’t sell. Booksellers, unlike most businesses, expect to be able to return or destroy unsold books and get their money back. It sounds crazy to other businesses, but that’s how it is. If the publisher can’t offer distribution services to get your book into bookstores, it’s not a publisher that will serve you well.

Red Flag #6: Bad review on Preditors and Editors and Writer Beware

Yes, it’s really spelled that way, for alliterative purposes. Preditors and Editors is a website chock full of scam warnings and wise advice to writers. Writer Beware, on the Science Fiction and Fantasy Writers of America website, has a list of current scam alerts. Both are useful when researching a potential publisher. If any publisher disparages either of these sites, beware!

If you can spot these red flags, you can avoid most publishing scams. The best way to protect yourself, though, is to educate yourself about the publishing industry. Read as many books on writing and publishing as you can get your hands on. Find out how the industry works, and find out how to market your work in the genre you are writing for. Stay abreast of industry trends by reading Publisher’s Weekly or visiting their website. With a little education, you can help put the scammers out of business.

Source by Karen Bledsoe

The Power of Color in Writing

Color is one of the greatest set of adjectives to use in writing. Post why? Most people that read can see color. It is a part of their world. It amplifies imagery and allows a scene or story to transcend its physical, literature status and become almost reality to the reader.

Most people use color in their writing. It helps greatly. But not everyone may understand or think of the different ways to use color. People might be stuck choosing the same adjective over and over again. This can dull a piece of writing. Not even thesauruses can tell someone what to choose for their imagery.

The simplest way is to put a color to an item. A red apple, a black cat, a blue fish, etc. These all create a more specific and detailed vision to the reader. But they are very common and simple adjectives. There is more than just red, orange, yellow, green, blue, purple, brown, white and black. There is a whole spectrum of thousands of colors. Having a wider vocabulary when you want to be specific can not only help the reader's vision and the story's imagery, but it also increases the chances that the reader will not get bored as quickly.

Here is just a small look at possible choices in color:

Red, burgundy, carmine, cerise, cherry, crimson, fuchsia, maroon, magenta, ruby, sanguine, scarlet, vermilion …

Orange, auburn, carroty, chestnut, coral, ginger, peach, tangerine …

Yellow, amber, bisque, blond, flaxen, golden, ivory, lemon, ochre, saffron, tawny …

Green, chartreuse, emerald, forest, jade, lime, mint, moss, olive, pine, sage, verdant, verdigris, viridian, willow …

Blue, azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine …

Purple, amethyst, heliotrope, lavender, lilac, mauve, mulberry, orchid, plum, violet, wine …

White, alabaster, ashen, pearly, gray, silver, smoky, stone, black, charcoal, ebony, obsidian, onyx, sable …

There is more than just picking a color though. There is comparison. You can use another well known object and its color to help strengthen the imagery. For example:

The leaves were red and oranges. vs. The leaves were colors of flickering fire.

The shirt was pink. vs. The shirt was pink like fresh rose petals ..

The wine was purple. vs. The wine swirled with colors of amethysts and plums.

Both ways can be very effective. It's all about emphasizing certain things with important detail. You do not need to tell the reader what color everything is. But being able to effective paint a picture of words with color makes the reading clearer and more enjoyable.

Do not be afraid to take chances. Try new things when describing detail. During editing or reviews from others you can decide if it is not enough or too much, or hopefully just right. Things may sound overdone at first or awkward, but they can be fixed easily. The important thing is to have fun. The piece will speak for itself once you really get into it. Just go with the flow and enjoy creating interesting and unique imagery with colors.

Source by Jake Rose

A Healthy Penis – 6 Simple Tips Keep Your Libido Strong

There are many products that claim to increase libido and keep your penis healthy, however a healthy penis and strong libido are normally a reflection of overall lifestyle.

Many men look for miracle cures, when they should be looking at changes in lifestyle. These changes become even more critical as men pass the age of 40.

Lets look at 6 simple liefstyle changes that can help you

A healthy penis and overall health

The human body is a totally integrated organism, it is virtually impossible to have a healthy penis if there are health problems elsewhere.

Al healthy penis means, one without erectile dysfunction (ED). ED is not yet perfectly understood, and most studies are inconclusive if the causes are physiological or psychological, or both factors working together.

A healthy penis and testosterone levels

As men age, it is proved that the level of testosterone in the blood slowly decreases.

This is a main cause of libido drop and if libido can effect erections, it is then a cause of ED.

Check yourself, and see if any of the following symptoms apply to you.

Do you have sleeping problems, hair loss, become tired quickly, gaining weight, depression, become irritable easily, Sweating and flushing without physical activity?

So, if your testosterone is dropping, there is no way to have a healthy penis, and you must resort to the new generation of ED drugs (Viagra, Cialis, and so on) which may work, and may not and have unpleasant side effects .

Getting an erection with an ED drug does not mean your penis (or you are healthy) Also, if your state of health has deteriorated, you veins and arteries are not open as they were when you were young, so your ED may be caused by a slowdown / breakdown in your circulatory system.

A healthy penis 6 rules for increased libido

For both levels of testosterone and your general state of health, you can follow the easy rules below.

You will be healthier, and it will show with a healthy penis and a more virile you

Rules 1, 2 and 3 are MUSTS!

1.If you smoke, stop now. Smoking damages every part of your body, especially the circulatory system, and introduces dangerous chemicals directly into the blood.

2.You need physical exercise, and every day. It is estimated that you need at least 30 minutes of strenuous exercise daily as a minimum. To get testosterone levels up naturally, put yourself on a good weight lifting program. See your doctor first, and then ask a professional trainer to give you a special program suited to your body type, age, and physical condition. The testosterone levels will rise naturally. This is a proven fact.

3.Diet. If you are overweight, your penis will pay the price, along with your heart and every other critical organ. Eat plenty of fruits (in season only), and vegetables, lots of roughage (in the form of cereals), and meat sparingly. Your weight will drop naturally (without a formal diet) and you will notice your libido returning and your ability to satisfy it as well.

The next rules are SHOULDS; so keep as much to them as you can.

4.Moderate your alcoholic intake. Do not over-indulge in drinking. Hard liquor sparingly, and wines and beers with great moderation.

5.Find good vitamin and mineral supplements. It should contain most or all of the following: Vitamins A, B, B complex, C, D, and E. From minerals, look for Chromium, Selenium and Zinc. From protein, L-arginine. From enzymes, DHEA. From natural herbs, look for Damania, Dong quai, Ginger, Ginkgo Biloba, Ginseng, Gotu kola, Horny Goat Weed, Hydrangea root, Pygeum, Sarsaparilla, Saw palmetto, and Wild yam.

6.If you are alone, masturbate. You need to ejaculate often, and through masturbation, the chemicals and reactions required for keeping your penis healthy are put to use. Done properly (as in the technique called jelqing) the result is, if nothing more, an improved circulation to the penis, and use of the prostate gland for more than just continence.

A healthy penis final words

Remember the state of your penis is a good indication of your own state of health. Follow the rules above, and at any age, you will find increased testosterone in the blood, better circulation, relief from many symptoms that may now plague you, and of course, a healthier penis.

Source by Sacha Tarkovsky

Published in Tips by sima alaka.

How to Create a Newsletter With Microsoft Office Publisher 2007


This step-by-step tutorial will walk you through the basics of how to create a newsletter with Microsoft Office Publisher 2007. Microsoft Publisher 2007 is an excellent software program for creating custom newsletters.

Whether you’re promoting your business, updating school activities or just keeping friends or family up to date on latest news happenings, Publisher 2007 is the perfect choice. The software program contains a wide variety of templates to help you choose a design for your newsletter which can then be customized in any way you want.

Step 1 – Getting Started

To get started open Microsoft Publisher and scroll down the Publication Types section (bottom left) to find the newsletters option on the menu. Choose the design that is closest to the one that you want.

You will be given the option to change the colors for your layout, the font scheme and the page size. Once you have completed this, click on the “Create” button located on the bottom right of the screen so that you can begin to go to work on your content.

Step 2 – Editing the Newsletter

In each text box, you can enter your own information by typing it in or by copying it from a word document and pasting it into your text box. On the main menu, you will find all the tools you need to select the font, font size and appearance of the text.

If you click on the outside of the text box, you can use your mouse to adjust the width and height to fit your page.

Step 3 – Adding or Editing Images

Now it is time to add images to your newsletter. To add your image just highlight the image within the newsletter you want to change, click on “Insert” located on the toolbar and then select “Picture”. You can choose from the existing clip art that is included with the software or upload images of your own.

Once you add the image, click on it with your mouse and you can adjust the size. You can also move it to the desired location on the page. Follow this same process if your newsletter includes more than one page until you have created all of your content and save it.

Saving and Distributing Your Newsletter

Let’s not forget to save our newsletter. To do so click the save icon on the toolbar or select file then choose save using the drop down menu.

Microsoft Publisher 2007 includes a way to electronically distribute your newsletter. The new E-mail merge list can be customized to include a personal message to the people you’re trying to reach.

In addition to the address block, there is a greeting line where you can include a special message to each individual who will receive it. The E-mail merge feature will work with both Microsoft Outlook and Outlook Express.

Source by Johnny W. Rogers

Proofreading – How Can They Save You From Delivering Wrong Contents?

Proofreading is one of the important tasks done by the organization to provide error-free documents, articles, and other contents. Without the help of the proof readers, one could not recognize the mistakes and correct them as per the sentence. If the article has multiple numbers of errors, it might affect the standard quality of work delivered by the organization and lose the trust of the clients. It is quite obvious that people look for excellent work and will look for those firms whose performance is above par.

More About The Proofreader Professionals

The proof reader individuals are highly knowledgeable and are vastly acquainted with the nitty-gritty of grammars. The proofreading industry is becoming quite competitive with the range of individuals they are hiring for the job role. With their intensive knowledge and expertise, the industry is blooming. To distinguish a proofreader from the crowd, the firm should check his or her certifications, the knowledge she holds on English grammar, and the professional experience she had in the relevant field.

Where Are They Hired The Most?

Nowadays, proof readers are required in almost every industry, but they are found to be highly functional in the publishing industry, financial & marketing sector, and software development sector. If you do not want to hire a proofreader, you can also get the job done through the freelance services provided by them. The publishing industry survives only through the writings and if the write-ups consist of numerous errors, it can lead to a huge consequence. The proof readers act as a channel that corrects every mistake on the piece of article and submits a curated one that everyone will love to read. Similarly, the documents published in the financial and marketing sector need to be proofread thoroughly as it contains different facts and data. These individuals act as a quality checker in the software development company. The enterprise hires content writers to render various blogs and articles over multiple projects, thus, there should be a body who should check the quality of contents before uploading them on different sites.

More On Their Responsibilities

It is often thought that the job of the proof readers has been to rectify the grammatical errors, check spellings & punctuation of the story, but it is more than this. Their foremost function is to check the edited copy as per the proofs mentioned by them. Checking page numbers, headings, titles, table of contents, appendices, index, etc. are generally carried by them. With their wide vocabulary in English, they can choose suitable words to insert on the paragraphs or even delete them. They check where the entire writing has a consistent font or size. Any inconsistencies in the typography and layout of the article, it is the job of the proof readers to fix them.

Source by Lita Willem

Public Speaking – How to Get on the "Speaking Circuit"

“I have to get on the public speaking circuit.”

As a professional speaker, I can’t tell you how many times I have heard that exact phrase from people who would like to add public speaking as either their main or a supplemental source of income to their business or career.

I have been professionally speaking in many capacities since I began my career in 1992, always in front of audiences for one thing or another.  So people naturally ask me all the time,

“How do I get on the speaking circuit?”

Here’s the thing.  It’s a big secret we speakers keep to ourselves so we know when we’re talking to a fellow speaker or just someone who thinks they may want to be on stage somewhere someday.

There IS NO speaking circuit.





So unless you want to look like a total beginner, stop saying you want to get on some type of circuit. Seriously there is none.

Let’s look for a moment at the definition of “circuit” according to

“a periodical journey from place to place, to perform certain duties, as by judges to hold court, ministers to preach, or salespeople covering a route.”


“a number of theaters, nightclubs, etc., controlled by the same owner or manager or visited in turn by the same entertainers or acting companies.”

Perhaps in the acting or preaching industries there may be a circuit.  And in fact, this could be where some of the confusion around the topic comes from, especially because public speaking can often involve travel “from place to place.”  But make no mistake, there are not many professional stages that qualify as a “circuit.”

Every speech you are booked for is usually just for that one stage and that one occasion.  And that’s it.

To others on the outside of the speaking business it may appear there is some sort of speaking circuit.  That’s because in certain niche markets a handful — say 20-30 of the most popular speakers often appear at various events together or in some combination at the events for that niche market. 

And how do those same speakers get hired time and again? Simple: results. The information they share gets the audience the results they want.  When audiences are happy, event planners are happy.  When event planners and audiences are happy, speakers get a good reputation.  And that’s what gets you the next speaking gig.

So don’t despair that there isn’t really a speaking circuit. Because as you get hired and continue to market yourself and grow as a speaker, the opportunities will flow to you as easily as if there was a public speaking circuit.

Source by Felicia Slattery

Tips To Ensure Your Safety and Health When Moving

Moving is a painful and stressful task to carry out. There are many people who prefer to plan a self move, but they little realize the danger and difficulties associated with it. You could hurt yourself or get injured during the move, if you are not well acquainted with the process. A list of tips given below can help you to carry out a safe and healthy move.

Do the right packing

Try to make the boxes lighter. You must remember that the boxes have to be carried by you. So, do not make them too heavy to carry. You need an extra person for help, if the boxes are heavy.

Prepare your back

Your back will get injured, if you do not move your stuffs properly. Stretch your body before carrying heavy boxes to avoid back injury. This will help to make your body suitable for the relocation.

Use the right clothing

You should wear closed shoes and loose clothes. Never wear sandals during a move. Always wear closed shoes for proper grip and support of your feet. Wearing loose clothes will help you in free movement during the move.

Lift with care

Bend your knees and push your waist back while lifting a heavy stuff. This will help you to protect your waist from injury, as the weight will be on your legs.

Rent the right equipment

Dollies can be used to move furniture and heavy objects. Straps should be used to protect the stuff on the dolly from falling down. Wear gloves for a proper grip. You can also use furniture sliders during a move.

Look for dangers

Be extra cautious, if you are organizing a move on a rainy day. Mud and water will make your floor slippery. So, make the floor dry before starting your move to avoid any kind of danger.

Prepare an emergency kit on stand by

It is very important to have a first aid kit, in case anyone gets hurt during the relocation. Ointments, band aids and painkillers should be included in that emergency kit. Also make a list of emergency telephone numbers and inform everybody about the location of the emergency kit.

Keep pets and kids away

Keep your kids and pets with some friends or family for the moving day. A babysitter can also be hired to take care of your children. It is a better option to keep them away from the move to avoid any danger.

Hire movers

Movers should be hired for lifting heavy and large stuffs. Lifting heavy items can be injurious and risky for your health. Look for the professionals to move the bulky items to your new house.

Follow these basic tips for a safe and healthy relocation and also to avoid any risk or danger.

Source by Rajesh B Sanghvi

Published in Tips by sima alaka.

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About

The life of Joe Karbo, the greatest mail order book writer and self-publisher of all time, has some valuable lessons, which will make all the difference between success and failure for any online writer.

Joe Karbo’s life is not only a great inspiration but can also be highly instructive to any would-be online writer.

Joe Karbo’s Biography And Desperate Online Writers

Joe Karbo was virtually bankrupt in 1973, the year he wrote and published his famous book, Lazy Man’s Way to Riches. It is a fact that many online writers today hardly have anything to show for their efforts. There are those who work very hard in return for a handful of dollars and there are those who cannot even find any assignments online that will earn them even a few dollars. In this group, there has to be those who are desperate and bankrupt. Folks who launched their online writing careers to try and get themselves out of the deep hole they are in.

Joe Karbo’s brief biography will prove to you that it can be done. It will also show you exactly how. I admit that that this is quite a loaded statement, especially when you consider the fact that Karbo died before the World Wide Web came along.

Because Karbo was in such a desperate financial situation in 1973, he was keenly aware of a few hard facts. Firstly he needed a product to sell that would give him a very high mark-up, but also one where he could create a selling system for that would generate an endless supply of sales leads and then turn as big a percentage as possible, of those leads into actual sales.

Joe Karbo was to later admit that the 10 dollar paperback that made him rich cost him only 50 cents to produce.

One thing he had going for him was that during his checkered career up to that point, he had developed a keen understanding of human nature. This is the most valuable asset that any writer can have.

There are two possible things that can happen to a desperate person. Either they get very confused unfocused and start running around in circles (sound familiar?). Or they can focus very sharply on one particular thing that they believe will help get them out of trouble. And they then hang on to it, so tenaciously that you will have to kill them first to get them off it. This second option has resulted in many inventions and the pure genius that has birthed many great life-changing ideas.

For Joe Karbo it not only made him rich and famous but he was able to achieve a record that to this day has yet to be broken. Lazy Man’s Ways To Riches sold well over 3 million copies without seeing the inside of any book store. It was all sold via mail order.

The Joe Karbo Self-publishing Technique

But let’s back-up a little to see how he did it because it will help any online writer to learn something that they can immediately apply to their online writing and self publishing enterprise.

Karbo started off with a single tiny ad (all he could afford) crowded with lots of tiny text. The typical direct marketing ad and the sort of thing that makes any ad designer want to throw-up. Fortunately folks who read his ad did not want to throw up.

Source by Christopher Kyalo

Technical Writing – The Difference Between a Flyer and a Brochure

These terms are sometimes used interchangeably, but it's pretty well established in the tech writing business that there's a difference. It's not that one is better than the other, but, generally speaking, they have different uses.

Flyer (also leaflet and handbill)

A flyer is a single sheet of paper, usually 8 1/2 x 11 (A4), used to get information to a large number of people inexpensively. Flyers are popular for small scale advertising.

They're often, quite literally, throw-aways because they're handed out at random or posted in public places in the hope they'll be read. If they're intended to be posted, such as on a bulletin board or put up in a window, they're printed on one side only. If they're going to be hand held or mailed, they can be printed on both sides.

The purpose of a flyer is to provide a limited amount of information for a limited time at relatively low production costs. Some common uses are:

  • announcements of social or commercial events
  • product information such as a spec sheet left in new cars
  • fact sheets distributed at a press conference

While desktop publishing has made it easy for non-professionals to produce quite sophisticated flyers, many businesses rely on professional writers and graphic artists for the copy and layout of business flyers.

There is some disagreement on whether a flyer and a flier are the same thing. The preferred usage in Standard Written English is that a flier is someone or something that flies.

Brochure (also pamphlet)

Brochures are normally more sophisticated than flyers and more expensive to produce. As much time, effort, and expense can go into producing a quality brochure as producing a short video. Businesses produce millions of brochures every year, and a skilled brochure writer is well paid.

Brochures are used as sales or information resources that may be retained and read a number of times by a specific audience. They're commonly displayed in racks at airports, hotels, and doctors' offices, but as random as this seems, it's expected that only the people interested in the subject of the brochure will take one.

They're not intended to be throw-aways. They're widely used as follow-ups to initial sales contacts and as supplementary information sources. An insurance company, for example, might use one brochure as a sell-piece and later mail a different brochure to provide details of its policies to a person who has indicated interest.

There is no limit to the size or shape of a brochure, but the most common format is a single sheet of paper folded once – to create four panels – or twice – to create six panels. The first format is most often called one-fold or bi-fold. The second one is usually called tri-fold or tri-panel.

Source by Bryan S. Adar

9 Things Your Might Have Missed In Your Lead Magnet

Your lead magnet is not just a “check it off the list” kind of marketing activity. It’s an integral component in your inbound marketing process and content marketing strategy – and the creation of this content needs to be framed as such.

When you create your lead magnet, you need to consider the context:

  • The customer journey – what’s their level of knowledge on your topic of expertise or their awareness of the problem you solve for them?
  • The user experience – how did they get to your opt-in page? Is the experience coherent?
  • Their relationships with you – are they predominantly cold leads, or are they somewhat warm (e.g. they’ve seen you around in social media)? How do they wish to relate to you, as the person who delivers their solution? Who do you want to be for them?

Then the content in your lead magnet should be structured so it addresses the following:

  1. Relevant and valuable enough for your ideal clients to share their info.
  2. Focus on one immediate challenge so the content is focused and easy to consume – if people don’t finish reading, watching or listening to your content, it’s not serving its purpose.
  3. Present your expertise in a way that answers “why you” – how do you stand out from your competition?
  4. Show them why the unique combination of your values, message, points-of-view, expertise and the way you deliver your services is the best fit for them. Instead of tooting your own horn, position the content as an objective evaluation of why your readers haven’t been getting results with other methods and approaches.
  5. Fill the gap – what do they need to know about you, themselves and/or the problem in order to take the next step with you? You may need to educate them on their challenges so they gain the knowledge level to engage with your work meaningfully, or you may need to bust some myths and mindset hurdles for them to realize change is possible.
  6. Debunk any misconception that is holding them back from taking action or choosing to solve their problem with your methodology – unless they believe they can succeed, they won’t work with you.
  7. Give them the language to articulate their challenges, so when they read your sales message you don’t have to go back to square one and explain everything.
  8. Speak to their aspired identity – one that you stand for and can help them achieve.
  9. Lead into taking the next step with you – a call-to-action is an integral part of any piece of content created within the context of inbound marketing

Source by Ling B Wong